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Existusa Catalog

Existusa Catalog - A beautiful chart is one that is stripped of all non-essential "junk," where the elegance of the visual form arises directly from the integrity of the data. Our focus, our ability to think deeply and without distraction, is arguably our most valuable personal resource. This makes the chart a simple yet sophisticated tool for behavioral engineering. The typography is minimalist and elegant. The freedom from having to worry about the basics allows for the freedom to innovate where it truly matters.

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Tukey’s philosophy was to treat charting as a conversation with the data. It is a sample of a utopian vision, a belief that good design, a well-designed environment, could lead to a better, more logical, and more fulfilling life. The ultimate illustration of Tukey's philosophy, and a crucial parable for anyone who works with data, is Anscombe's Quartet. The digital format of the manual offers powerful tools that are unavailable with a printed version. You don’t notice the small, daily deposits, but over time, you build a wealth of creative capital that you can draw upon when you most need it.

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