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Wright College Course Catalog

Wright College Course Catalog - Having a great product is not enough if no one sees it. While the 19th century established the chart as a powerful tool for communication and persuasion, the 20th century saw the rise of the chart as a critical tool for thinking and analysis. The rigid, linear path of turning pages was replaced by a multi-dimensional, user-driven exploration. It questions manipulative techniques, known as "dark patterns," that trick users into making decisions they might not otherwise make. Data visualization experts advocate for a high "data-ink ratio," meaning that most of the ink on the page should be used to represent the data itself, not decorative frames or backgrounds.

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The bulk of the design work is not in having the idea, but in developing it. The most common of these is the document template, a feature built into every word processing application. It requires deep reflection on past choices, present feelings, and future aspirations. A designer could create a master page template containing the elements that would appear on every page—the page numbers, the headers, the footers, the underlying grid—and then apply it to the entire document. The aesthetic is often the complete opposite of the dense, information-rich Amazon sample.

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