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Wingate Academic Catalog

Wingate Academic Catalog - There’s a wonderful book by Austin Kleon called "Steal Like an Artist," which argues that no idea is truly original. His idea of the "data-ink ratio" was a revelation. A cream separator, a piece of farm machinery utterly alien to the modern eye, is depicted with callouts and diagrams explaining its function. The physical act of writing by hand on a paper chart stimulates the brain more actively than typing, a process that has been shown to improve memory encoding, information retention, and conceptual understanding. A designer using this template didn't have to re-invent the typographic system for every page; they could simply apply the appropriate style, ensuring consistency and saving an enormous amount of time.

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The grid ensured a consistent rhythm and visual structure across multiple pages, making the document easier for a reader to navigate. In contrast, a well-designed tool feels like an extension of one’s own body. The laminated paper chart taped to a workshop cabinet or the reference table in the appendix of a textbook has, for many, been replaced by the instantaneous power of digital technology. My personal feelings about the color blue are completely irrelevant if the client’s brand is built on warm, earthy tones, or if user research shows that the target audience responds better to green. Choose print-friendly colors that will not use an excessive amount of ink, and ensure you have adequate page margins for a clean, professional look when printed.

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