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Summer Catalog

Summer Catalog - Looking back now, my initial vision of design seems so simplistic, so focused on the surface. I can draw over it, modify it, and it becomes a dialogue. It means using annotations and callouts to highlight the most important parts of the chart. It is a document that can never be fully written. All of these evolutions—the searchable database, the immersive visuals, the social proof—were building towards the single greatest transformation in the history of the catalog, a concept that would have been pure science fiction to the mail-order pioneers of the 19th century: personalization.

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The most profound manifestation of this was the rise of the user review and the five-star rating system. It made me see that even a simple door can be a design failure if it makes the user feel stupid. Another fundamental economic concept that a true cost catalog would have to grapple with is that of opportunity cost. These documents are the visible tip of an iceberg of strategic thinking. By seeking out feedback from peers, mentors, and instructors, and continually challenging yourself to push beyond your limits, you can continue to grow and improve as an artist.

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