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South University Catalog

South University Catalog - Each template is a fully-formed stylistic starting point. It’s a simple formula: the amount of ink used to display the data divided by the total amount of ink in the graphic. Next, take a smart-soil pod and place it into one of the growing ports in the planter’s lid. The typography is a clean, geometric sans-serif, like Helvetica or Univers, arranged with a precision that feels more like a scientific diagram than a sales tool. While these examples are still the exception rather than the rule, they represent a powerful idea: that consumers are hungry for more information and that transparency can be a competitive advantage.

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From there, you might move to wireframes to work out the structure and flow, and then to prototypes to test the interaction. We are pattern-matching creatures. A chart is a form of visual argumentation, and as such, it carries a responsibility to represent data with accuracy and honesty. If the catalog is only ever showing us things it already knows we will like, does it limit our ability to discover something genuinely new and unexpected? We risk being trapped in a self-reinforcing loop of our own tastes, our world of choice paradoxically shrinking as the algorithm gets better at predicting what we want. The first dataset shows a simple, linear relationship.

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