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Shaws Catalog

Shaws Catalog - 10 Research has shown that the brain processes visual information up to 60,000 times faster than text, and that using visual aids can improve learning by as much as 400 percent. Up until that point, my design process, if I could even call it that, was a chaotic and intuitive dance with the blank page. Reading his book, "The Visual Display of Quantitative Information," was like a religious experience for a budding designer. The template, by contrast, felt like an admission of failure. The very design of the catalog—its order, its clarity, its rejection of ornamentation—was a demonstration of the philosophy embodied in the products it contained.

Marlon Nightwear Women's Sleep and Lingerie Shaws Shaws
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For another project, I was faced with the challenge of showing the flow of energy from different sources (coal, gas, renewables) to different sectors of consumption (residential, industrial, transportation). Formats such as JPEG, PNG, TIFF, and PDF are commonly used for printable images, each offering unique advantages. Furthermore, in these contexts, the chart often transcends its role as a personal tool to become a social one, acting as a communication catalyst that aligns teams, facilitates understanding, and serves as a single source of truth for everyone involved. I started to study the work of data journalists at places like The New York Times' Upshot or the visual essayists at The Pudding. The first and most important principle is to have a clear goal for your chart.

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