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Shaklee Products Catalog

Shaklee Products Catalog - Where a modernist building might be a severe glass and steel box, a postmodernist one might incorporate classical columns in bright pink plastic. It allows creators to build a business from their own homes. The paper is rough and thin, the page is dense with text set in small, sober typefaces, and the products are rendered not in photographs, but in intricate, detailed woodcut illustrations. After the logo, we moved onto the color palette, and a whole new world of professional complexity opened up. The first time I was handed a catalog template, I felt a quiet sense of defeat.

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It provides the framework, the boundaries, and the definition of success. It means learning the principles of typography, color theory, composition, and usability not as a set of rigid rules, but as a language that allows you to articulate your reasoning and connect your creative choices directly to the project's goals. I had to choose a primary typeface for headlines and a secondary typeface for body copy. I genuinely worried that I hadn't been born with the "idea gene," that creativity was a finite resource some people were gifted at birth, and I had been somewhere else in line. Our professor showed us the legendary NASA Graphics Standards Manual from 1975.

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