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Patient Aids Catalog

Patient Aids Catalog - The people who will use your product, visit your website, or see your advertisement have different backgrounds, different technical skills, different motivations, and different contexts of use than you do. Prototyping is an extension of this. Combine unrelated objects or create impossible scenes to explore surrealism. The very design of the catalog—its order, its clarity, its rejection of ornamentation—was a demonstration of the philosophy embodied in the products it contained. The result is that the homepage of a site like Amazon is a unique universe for every visitor.

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On the customer side, it charts their "jobs to be done," their "pains" (the frustrations and obstacles they face), and their "gains" (the desired outcomes and benefits they seek). You can simply click on any of these entries to navigate directly to that page, eliminating the need for endless scrolling. This sample is about exclusivity, about taste-making, and about the complete blurring of the lines between commerce and content. This experience taught me to see constraints not as limitations but as a gift. 96 A piece of paper, by contrast, is a closed system with a singular purpose.

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