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Oil Catalog

Oil Catalog - This single, complex graphic manages to plot six different variables on a two-dimensional surface: the size of the army, its geographical location on a map, the direction of its movement, the temperature on its brutal winter retreat, and the passage of time. This focus on the user experience is what separates a truly valuable template from a poorly constructed one. The rise of template-driven platforms, most notably Canva, has fundamentally changed the landscape of visual communication. The online catalog is the current apotheosis of this quest. It’s not just seeing a chair; it’s asking why it was made that way.

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This requires technical knowledge, patience, and a relentless attention to detail. This shift from a static artifact to a dynamic interface was the moment the online catalog stopped being a ghost and started becoming a new and powerful entity in its own right. Building a quick, rough model of an app interface out of paper cutouts, or a physical product out of cardboard and tape, is not about presenting a finished concept. Time, like attention, is another crucial and often unlisted cost that a comprehensive catalog would need to address. We had to design a series of three posters for a film festival, but we were only allowed to use one typeface in one weight, two colors (black and one spot color), and only geometric shapes.

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