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Oakland Library Catalog

Oakland Library Catalog - We were tasked with creating a campaign for a local music festival—a fictional one, thankfully. The first is the danger of the filter bubble. The chart is a powerful tool for persuasion precisely because it has an aura of objectivity. The psychologist Barry Schwartz famously termed this the "paradox of choice. 78 Therefore, a clean, well-labeled chart with a high data-ink ratio is, by definition, a low-extraneous-load chart.

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Catalog — Oakland Library

I learned about the danger of cherry-picking data, of carefully selecting a start and end date for a line chart to show a rising trend while ignoring the longer-term data that shows an overall decline. It’s also why a professional portfolio is often more compelling when it shows the messy process—the sketches, the failed prototypes, the user feedback—and not just the final, polished result. We are culturally conditioned to trust charts, to see them as unmediated representations of fact. The typographic rules I had created instantly gave the layouts structure, rhythm, and a consistent personality. Formats such as JPEG, PNG, TIFF, and PDF are commonly used for printable images, each offering unique advantages.

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