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Mth Catalog 2016 Volume 1

Mth Catalog 2016 Volume 1 - What is the first thing your eye is drawn to? What is the last? How does the typography guide you through the information? It’s standing in a queue at the post office and observing the system—the signage, the ticketing machine, the flow of people—and imagining how it could be redesigned to be more efficient and less stressful. So my own relationship with the catalog template has completed a full circle. The typography is a clean, geometric sans-serif, like Helvetica or Univers, arranged with a precision that feels more like a scientific diagram than a sales tool. The sample is no longer a representation on a page or a screen; it is an interactive simulation integrated into your own physical environment. The classic book "How to Lie with Statistics" by Darrell Huff should be required reading for every designer and, indeed, every citizen.

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The ubiquitous chore chart is a classic example, serving as a foundational tool for teaching children vital life skills such as responsibility, accountability, and the importance of teamwork. The real cost catalog, I have come to realize, is an impossible and perhaps even terrifying document, one that no company would ever willingly print, and one that we, as consumers, may not have the courage to read. So, where does the catalog sample go from here? What might a sample of a future catalog look like? Perhaps it is not a visual artifact at all. Before you begin, ask yourself what specific story you want to tell or what single point of contrast you want to highlight. The real work of a professional designer is to build a solid, defensible rationale for every single decision they make.

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