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Miller Fall Protection Catalog

Miller Fall Protection Catalog - However, when we see a picture or a chart, our brain encodes it twice—once as an image in the visual system and again as a descriptive label in the verbal system. As artists navigate the blank page, they are confronted with endless possibilities and opportunities for growth. The catalog, by its very nature, is a powerful tool for focusing our attention on the world of material goods. In an era dominated by digital tools, the question of the relevance of a physical, printable chart is a valid one. The process begins in the digital realm, with a perfectly designed, infinitely replicable file.

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Our professor framed it not as a list of "don'ts," but as the creation of a brand's "voice and DNA. It is a catalogue of the common ways that charts can be manipulated. The spindle bore has a diameter of 105 millimeters, and it is mounted on a set of pre-loaded, high-precision ceramic bearings. On the customer side, it charts their "jobs to be done," their "pains" (the frustrations and obstacles they face), and their "gains" (the desired outcomes and benefits they seek). Placing the bars for different products next to each other for a given category—for instance, battery life in hours—allows the viewer to see not just which is better, but by precisely how much, a perception that is far more immediate than comparing the numbers ‘12’ and ‘18’ in a table.

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