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Meadow Burke Catalog

Meadow Burke Catalog - The professional design process is messy, collaborative, and, most importantly, iterative. An object’s beauty, in this view, should arise directly from its perfect fulfillment of its intended task. A simple video could demonstrate a product's features in a way that static photos never could. The brand guideline constraint forces you to find creative ways to express a new idea within an established visual language. 22 This shared visual reference provided by the chart facilitates collaborative problem-solving, allowing teams to pinpoint areas of inefficiency and collectively design a more streamlined future-state process.

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A good designer understands these principles, either explicitly or intuitively, and uses them to construct a graphic that works with the natural tendencies of our brain, not against them. During the journaling process, it is important to observe thoughts and feelings without judgment, allowing them to flow naturally. But Tufte’s rational, almost severe minimalism is only one side of the story. The laminated paper chart taped to a workshop cabinet or the reference table in the appendix of a textbook has, for many, been replaced by the instantaneous power of digital technology. I thought professional design was about the final aesthetic polish, but I'm learning that it’s really about the rigorous, and often invisible, process that comes before.

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