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Kent State University Catalog 2017-2018

Kent State University Catalog 2017-2018 - Beyond enhancing memory and personal connection, the interactive nature of a printable chart taps directly into the brain's motivational engine. If you had asked me in my first year what a design manual was, I probably would have described a dusty binder full of rules, a corporate document thick with jargon and prohibitions, printed in a soulless sans-serif font. The foundation of most charts we see today is the Cartesian coordinate system, a conceptual grid of x and y axes that was itself a revolutionary idea, a way of mapping number to space. By providing a constant, easily reviewable visual summary of our goals or information, the chart facilitates a process of "overlearning," where repeated exposure strengthens the memory traces in our brain. This will encourage bushy, compact growth and prevent your plants from becoming elongated or "leggy.

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I realized that the same visual grammar I was learning to use for clarity could be easily manipulated to mislead. The page is cluttered with bright blue hyperlinks and flashing "buy now" gifs. This display is also where important vehicle warnings and alerts are shown. The great transformation was this: the online catalog was not a book, it was a database. It feels personal.

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