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Gewa Catalog

Gewa Catalog - Practice one-point, two-point, and three-point perspective techniques to learn how objects appear smaller as they recede into the distance. The rigid, linear path of turning pages was replaced by a multi-dimensional, user-driven exploration. The products it surfaces, the categories it highlights, the promotions it offers are all tailored to that individual user. When properly implemented, this chart can be incredibly powerful. They were an argument rendered in color and shape, and they succeeded.

2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2017 Ovation GEWA European Catalog
2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2021 Ovation and Adamas guitars GEWA Catalog
2017 Ovation GEWA European Catalog
2021 Ovation and Adamas guitars GEWA Catalog

The reason that charts, whether static or interactive, work at all lies deep within the wiring of our brains. The perfect, all-knowing cost catalog is a utopian ideal, a thought experiment. This profile is then used to reconfigure the catalog itself. Whether it is used to map out the structure of an entire organization, tame the overwhelming schedule of a student, or break down a large project into manageable steps, the chart serves a powerful anxiety-reducing function. The brief was to create an infographic about a social issue, and I treated it like a poster.

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