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Food52 Catalog

Food52 Catalog - It is a private, bespoke experience, a universe of one. This is not to say that the template is without its dark side. I'm fascinated by the world of unconventional and physical visualizations. If the catalog is only ever showing us things it already knows we will like, does it limit our ability to discover something genuinely new and unexpected? We risk being trapped in a self-reinforcing loop of our own tastes, our world of choice paradoxically shrinking as the algorithm gets better at predicting what we want. Not glamorous, unattainable models, but relatable, slightly awkward, happy-looking families.

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The great transformation was this: the online catalog was not a book, it was a database. It’s a form of mindfulness, I suppose. It cannot exist in a vacuum of abstract principles or aesthetic theories. Holiday-themed printables are extremely popular. They are deeply rooted in the very architecture of the human brain, tapping into fundamental principles of psychology, cognition, and motivation.

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