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Commongood Catalog

Commongood Catalog - There are several fundamental stitches that form the building blocks of crochet: the chain stitch, single crochet, double crochet, and treble crochet, to name a few. Conversely, bold and dynamic patterns can energize and invigorate, making them ideal for environments meant to inspire creativity and activity. I think when I first enrolled in design school, that’s what I secretly believed, and it terrified me. To look at this sample now is to be reminded of how far we have come. The tools we use also have a profound, and often subtle, influence on the kinds of ideas we can have.

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Animation has also become a powerful tool, particularly for showing change over time. Suddenly, the catalog could be interrogated. A designer working with my manual wouldn't have to waste an hour figuring out the exact Hex code for the brand's primary green; they could find it in ten seconds and spend the other fifty-nine minutes working on the actual concept of the ad campaign. My toolbox was growing, and with it, my ability to tell more nuanced and sophisticated stories with data. The template represented everything I thought I was trying to escape: conformity, repetition, and a soulless, cookie-cutter approach to design.

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