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Cesarom Catalog

Cesarom Catalog - We are paying with a constant stream of information about our desires, our habits, our social connections, and our identities. The role of the designer is to be a master of this language, to speak it with clarity, eloquence, and honesty. It tells you about the history of the seed, where it came from, who has been growing it for generations. They lacked conviction because they weren't born from any real insight; they were just hollow shapes I was trying to fill. I started to study the work of data journalists at places like The New York Times' Upshot or the visual essayists at The Pudding.

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The other side was revealed to me through history. Thus, a truly useful chart will often provide conversions from volume to weight for specific ingredients, acknowledging that a cup of flour weighs approximately 120 grams, while a cup of granulated sugar weighs closer to 200 grams. For millennia, humans had used charts in the form of maps and astronomical diagrams to represent physical space, but the idea of applying the same spatial logic to abstract, quantitative data was a radical leap of imagination. The object itself is often beautiful, printed on thick, matte paper with a tactile quality. I had to solve the entire problem with the most basic of elements.

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