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Catalog Southwest

Catalog Southwest - It presents a pre-computed answer, transforming a mathematical problem into a simple act of finding and reading. The writer is no longer wrestling with formatting, layout, and organization; they are focused purely on the content. This phenomenon is closely related to what neuropsychologists call the "generation effect". 76 The primary goal of good chart design is to minimize this extraneous load. 9 The so-called "friction" of a paper chart—the fact that you must manually migrate unfinished tasks or that you have finite space on the page—is actually a powerful feature.

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It also forced me to think about accessibility, to check the contrast ratios between my text colors and background colors to ensure the content was legible for people with visual impairments. I learned about the danger of cherry-picking data, of carefully selecting a start and end date for a line chart to show a rising trend while ignoring the longer-term data that shows an overall decline. Then came typography, which I quickly learned is the subtle but powerful workhorse of brand identity. First and foremost is choosing the right type of chart for the data and the story one wishes to tell. A powerful explanatory chart often starts with a clear, declarative title that states the main takeaway, rather than a generic, descriptive title like "Sales Over Time.

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