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Cabela's Fly Fishing Catalog 2019

Cabela's Fly Fishing Catalog 2019 - A good chart idea can clarify complexity, reveal hidden truths, persuade the skeptical, and inspire action. The layout is a marvel of information design, a testament to the power of a rigid grid and a ruthlessly consistent typographic hierarchy to bring order to an incredible amount of complexity. However, there are a number of simple yet important checks that you can, and should, perform on a regular basis. From that day on, my entire approach changed. It is a catalogue of the common ways that charts can be manipulated.

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In the print world, discovery was a leisurely act of browsing, of flipping through pages and letting your eye be caught by a compelling photograph or a clever headline. This approach transforms the chart from a static piece of evidence into a dynamic and persuasive character in a larger story. The materials chosen for a piece of packaging contribute to a global waste crisis. The technological constraint of designing for a small mobile screen forces you to be ruthless in your prioritization of content. To begin to imagine this impossible document, we must first deconstruct the visible number, the price.

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