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Burton Snowboards 2009 Catalog

Burton Snowboards 2009 Catalog - It felt like cheating, like using a stencil to paint, a colouring book instead of a blank canvas. 1 It is within this complex landscape that a surprisingly simple tool has not only endured but has proven to be more relevant than ever: the printable chart. A poorly designed chart, on the other hand, can increase cognitive load, forcing the viewer to expend significant mental energy just to decode the visual representation, leaving little capacity left to actually understand the information. Your instrument panel is also a crucial source of information in an emergency. The perfect, all-knowing cost catalog is a utopian ideal, a thought experiment.

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2009 Burton Catalog Board Vault
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2009 Burton Catalog Board Vault
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2009 Burton Catalog Board Vault
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A digital chart displayed on a screen effectively leverages the Picture Superiority Effect; we see the data organized visually and remember it better than a simple text file. To think of a "cost catalog" was redundant; the catalog already was a catalog of costs, wasn't it? The journey from that simple certainty to a profound and troubling uncertainty has been a process of peeling back the layers of that single, innocent number, only to find that it is not a solid foundation at all, but the very tip of a vast and submerged continent of unaccounted-for consequences. It reminded us that users are not just cogs in a functional machine, but complex individuals embedded in a rich cultural context. The invention of desktop publishing software in the 1980s, with programs like PageMaker, made this concept more explicit. They salvage what they can learn from the dead end and apply it to the next iteration.

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