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Burley Clay Catalog

Burley Clay Catalog - I had to determine its minimum size, the smallest it could be reproduced in print or on screen before it became an illegible smudge. From the humble table that forces intellectual honesty to the dynamic bar and line graphs that tell stories of relative performance, these charts provide a language for evaluation. 41 It also serves as a critical tool for strategic initiatives like succession planning and talent management, providing a clear overview of the hierarchy and potential career paths within the organization. A print catalog is a static, finite, and immutable object. Let us consider a typical spread from an IKEA catalog from, say, 1985.

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The question is always: what is the nature of the data, and what is the story I am trying to tell? If I want to show the hierarchical structure of a company's budget, breaking down spending from large departments into smaller and smaller line items, a simple bar chart is useless. A client saying "I don't like the color" might not actually be an aesthetic judgment. " Chart junk, he argues, is not just ugly; it's disrespectful to the viewer because it clutters the graphic and distracts from the data. The persuasive, almost narrative copy was needed to overcome the natural skepticism of sending hard-earned money to a faceless company in a distant city. We looked at the New York City Transit Authority manual by Massimo Vignelli, a document that brought order to the chaotic complexity of the subway system through a simple, powerful visual language.

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