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Boscous Catalog

Boscous Catalog - These aren't meant to be beautiful drawings. Up until that point, my design process, if I could even call it that, was a chaotic and intuitive dance with the blank page. The choices designers make have profound social, cultural, and environmental consequences. A significant portion of our brain is dedicated to processing visual information. It is both an art and a science, requiring a delicate balance of intuition and analysis, creativity and rigor, empathy and technical skill.

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In the rare event that your planter is not connecting to the Aura Grow app, make sure that your smartphone or tablet’s Bluetooth is enabled and that you are within range of the planter. We have seen how it leverages our brain's preference for visual information, how the physical act of writing on a chart forges a stronger connection to our goals, and how the simple act of tracking progress on a chart can create a motivating feedback loop. The website we see, the grid of products, is not the catalog itself; it is merely one possible view of the information stored within that database, a temporary manifestation generated in response to a user's request. Reserve bright, contrasting colors for the most important data points you want to highlight, and use softer, muted colors for less critical information. It is a primary engine of idea generation at the very beginning.

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