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Bloomingdale's Catalog Fall 2018

Bloomingdale's Catalog Fall 2018 - An email list is a valuable asset for a digital seller. It’s a classic debate, one that probably every first-year student gets hit with, but it’s the cornerstone of understanding what it means to be a professional. Or perhaps the future sample is an empty space. Then there is the cost of manufacturing, the energy required to run the machines that spin the cotton into thread, that mill the timber into boards, that mould the plastic into its final form. But a treemap, which uses the area of nested rectangles to represent the hierarchy, is a perfect tool.

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Of course, a huge part of that journey involves feedback, and learning how to handle critique is a trial by fire for every aspiring designer. The technological constraint of designing for a small mobile screen forces you to be ruthless in your prioritization of content. We had to design a series of three posters for a film festival, but we were only allowed to use one typeface in one weight, two colors (black and one spot color), and only geometric shapes. This modernist dream, initially the domain of a cultural elite, was eventually democratized and brought to the masses, and the primary vehicle for this was another, now legendary, type of catalog sample. But it wasn't long before I realized that design history is not a museum of dead artifacts; it’s a living library of brilliant ideas that are just waiting to be reinterpreted.

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