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Award Catalog - The modernist maxim, "form follows function," became a powerful mantra for a generation of designers seeking to strip away the ornate and unnecessary baggage of historical styles. This empathetic approach transforms the designer from a creator of things into an advocate for the user. The work of creating a design manual is the quiet, behind-the-scenes work that makes all the other, more visible design work possible. The price of a smartphone does not include the cost of the toxic e-waste it will become in two years, a cost that is often borne by impoverished communities in other parts of the world who are tasked with the dangerous job of dismantling our digital detritus. The photography is high-contrast black and white, shot with an artistic, almost architectural sensibility.

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The time constraint forces you to be decisive and efficient. A patient's weight, however, is often still measured and discussed in pounds in countries like the United States. It achieves this through a systematic grammar, a set of rules for encoding data into visual properties that our eyes can interpret almost instantaneously. Don Norman’s classic book, "The Design of Everyday Things," was a complete game-changer for me in this regard. Once the problem is properly defined, the professional designer’s focus shifts radically outwards, away from themselves and their computer screen, and towards the user.

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