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Aldrich Catalog And Handbook

Aldrich Catalog And Handbook - 79Extraneous load is the unproductive mental effort wasted on deciphering a poor design; this is where chart junk becomes a major problem, as a cluttered and confusing chart imposes a high extraneous load on the viewer. What is the first thing your eye is drawn to? What is the last? How does the typography guide you through the information? It’s standing in a queue at the post office and observing the system—the signage, the ticketing machine, the flow of people—and imagining how it could be redesigned to be more efficient and less stressful. A printed photograph, for example, occupies a different emotional space than an image in a digital gallery of thousands. Release the locking lever on the side of the steering column to move the wheel up, down, toward, or away from you. The paper is rough and thin, the page is dense with text set in small, sober typefaces, and the products are rendered not in photographs, but in intricate, detailed woodcut illustrations.

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Paul Cunningham on LinkedIn Friday musing. The Aldrich catalogue

The journey through an IKEA catalog sample is a journey through a dream home, a series of "aha!" moments where you see a clever solution and think, "I could do that in my place. They are paying with the potential for future engagement and a slice of their digital privacy. I read the classic 1954 book "How to Lie with Statistics" by Darrell Huff, and it felt like being given a decoder ring for a secret, deceptive language I had been seeing my whole life without understanding. A good template feels intuitive. The 20th century introduced intermediate technologies like the mimeograph and the photocopier, but the fundamental principle remained the same.

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