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1987 Sears Catalog

1987 Sears Catalog - And then, when you least expect it, the idea arrives. It comes with an unearned aura of objectivity and scientific rigor. We looked at the New York City Transit Authority manual by Massimo Vignelli, a document that brought order to the chaotic complexity of the subway system through a simple, powerful visual language. Once constructed, this grid becomes a canvas for data. An object was made by a single person or a small group, from start to finish.

1987 Sears Fall Winter Catalog, Page 346 Christmas Catalogs & Holiday
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My journey into the world of chart ideas has been one of constant discovery. The layout is clean and grid-based, a clear descendant of the modernist catalogs that preceded it, but the tone is warm, friendly, and accessible, not cool and intellectual. It was, in essence, an attempt to replicate the familiar metaphor of the page in a medium that had no pages. It teaches that a sphere is not rendered with a simple outline, but with a gradual transition of values, from a bright highlight where the light hits directly, through mid-tones, into the core shadow, and finally to the subtle reflected light that bounces back from surrounding surfaces. 8 This is because our brains are fundamentally wired for visual processing.

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