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1895 Sears Catalog

1895 Sears Catalog - And as AI continues to develop, we may move beyond a catalog of pre-made goods to a catalog of possibilities, where an AI can design a unique product—a piece of furniture, an item of clothing—on the fly, tailored specifically to your exact measurements, tastes, and needs, and then have it manufactured and delivered. Because these tools are built around the concept of components, design systems, and responsive layouts, they naturally encourage designers to think in a more systematic, modular, and scalable way. The website "theme," a concept familiar to anyone who has used a platform like WordPress, Shopify, or Squarespace, is the direct digital descendant of the print catalog template. This modernist dream, initially the domain of a cultural elite, was eventually democratized and brought to the masses, and the primary vehicle for this was another, now legendary, type of catalog sample. Small business owners, non-profit managers, teachers, and students can now create social media graphics, presentations, and brochures that are well-designed and visually coherent, simply by choosing a template and replacing the placeholder content with their own.

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This entire process is a crucial part of what cognitive scientists call "encoding," the mechanism by which the brain analyzes incoming information and decides what is important enough to be stored in long-term memory. This was a profound lesson for me. A beautifully designed chart is merely an artifact if it is not integrated into a daily or weekly routine. A weird bit of lettering on a faded sign, the pattern of cracked pavement, a clever piece of packaging I saw in a shop, a diagram I saw in a museum. I told him I'd been looking at other coffee brands, at cool logos, at typography pairings on Pinterest.

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